The VDA Group – Trilux partnership to provide an enhanced guest experience to the global market


Dubai, 19th September 2021 – VDA Group, a 40-year-old Italian manufacturer specialising in the development of advanced solutions for integrated Room Management and Interactive Television systems, for the international hospitality industry, is proud to announce a strategic partnership with TRILUX Simplify Your Light, presenting the most simple and reliable path to customized, energy-efficient, and sustainable lighting solutions globally.

VDA Group with its strong presence and focus into the hospitality market, with over 3000+ hotels and 300,000 keys as an installed base, and Trilux with a compelling reach and penetration across the Middle East – ASEAN region with a strong partner distribution structure, paves a perfect symbiotic relationship with VDA to cater together towards the hospitality market”, says Anoop Paul the CSO of VDA Group MEA.

The VDA Group – Trilux partnership creates a unique synergy, which compliments the go-to-market strategy of both groups by virtue of a unified approach. When Lighting and the Guest Room Management System is offered as a combined proposition, it creates a fundamental dynamism that enhances and uplifts the guest experience.

TRILUX has with VDA Group the distinguished proposition of integrated solutions for enhanced guest experience. With deep understanding of specific customer journeys of leisure and business hotel guests we create Individualized value on the most critical touchpoint for end users at their hotel stay. Research has shown that next dining venues, guest room experience has the largest Impact on customer satisfaction. Our partnership with VDA Group brings the opportunity to bring solutions which really matters to any hotel” states Vikash Banwarie, Managing Director MET-APAC at TRILUX Group.